Html email what is it about

What is an HTML email?

Have you ever received a beautifully designed email full of enticing links and engaging multimedia content? HTML makes that all possible, and it’s why HTML email has become such a critical part of email marketing. Email marketing has evolved significantly since the days of plain text-only emails, with HTML paving the way for the content that’s interactive, functional, and most importantly, highly trackable.

In this lesson, you’ll learn:

• What HTML emails are
• The difference between HTML and plain text emails
• Why it is good to send HTML emails
• How to create responsive HTML emails

What are HTML emails?

Before learning the ins and outs of HTML emails, it’s essential to understand their main component: HTML. HTML stands for Hypertext Markup Language. It’s a way that web pages and email templates are coded to add elements like colour, style, structure, and images. HTML tells an HTML reader, such as an email client or a web browser, how to render certain information. For example, here’s a way you could use HTML to create structure in a block of text:

All About HTML emails

Your guide to creating HTML emails

This easy-to-use guide will teach you the essentials of HTML email and how to use it in your next marketing campaign.< /p>

What’s the difference between HTML and plain text emails?

It’s pretty easy to tell the difference between an HTML email and a plain text email. Plain text emails contain only text, while HTML emails will have all the elements plain text emails lack, like colour, images, hyperlinks, stylized fonts, and more.

Plain text emails were used in the very early days of the internet and email marketing. Plain text emails are beneficial when HTML may not be recognized and therefore won’t render correctly. Plain text works on every type of device, including mobile ones like cell phones, and loads quickly, which can be a concern in areas with a slow internet connection. However, as their name suggests, these emails appear very stripped down. They lack any type of styling and provide no control over formatting, preventing you from including components such as links, images, or multimedia like videos. Also, because they lack interactive elements such as trackable links, it is much harder to measure their performance.

HTML emails allow you to create a more engaging experience for your user with everything from colour to fonts to images and more. While HTML emails can provide a lot more creative license, they also have their cons, including that they’re more more likely to go to spam visibility What is inbox rate? Your «inbox rate» is a very important metric that tells you how successful your email campaigns actually a. Read more » and are less accessible to people with disabilities who depend on read-aloud software.

Why is it good to send HTML emails?

While plain text emails are still in rotation for some, most marketers use HTML emails, and for many good reasons:

• They give you more control over the appearance of your email. Using HTML, you can design your email to seamlessly integrate with your branding, including fonts, colours, and logos. You can also include elements that will encourage users to engage with your email rather than abandon it, including links, photos, and video.
• They provide more functionality and flexibility. While a plain text email certainly does the job of delivering a message, an HTML email allows you to drive more specific actions, such as clicking on a particular link or watching a video.
• They are highly trackable. HTML allows you to easily track the metrics you need to monitor your campaign’s success, including click-through rate, conversation rate, and more. This gives you more control over your email campaign’s ROI, enabling you to do more granular A/B testing and make strategic decisions for future campaigns

How to create a responsive HTML email

If you want to create an HTML email, first, you should make sure that it’s responsive. Responsive means that an email and its design elements will “fit” or render correctly across different email clients, such as Google and Yahoo, and on other devices, such as desktops, tablets, and mobile. If you are new to email marketing and don’t know how to code emails, several different options enable you to create responsive HTML emails.

Some services offer responsive email templates and email editors that allow you to drag and drop in different elements, like images and text. These templates are easy to edit and customize and, if designed correctly, will render correctly across most email clients and devices. EmailAcademy has launched both ready-to-use HTML email templates visibility HTML Email Templates — Download or Edit Online Pick your favorite professionally designed HTML email templates and edit them with our HTML Email Editor. Email Templates are available for Pro and Master users only. Read more » as well as a drag-and-drop email editor visibility HTML Email Editor — Import, Edit, Save & manage Your Templates Create effective HTML emails without knowing how to code. Import any HTML email or select one from our amazing templates, edit your emails, and export your HTML code with just one click. Read more » . These products are even suitable for beginners!

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What is HTML Email?

Nicole Merlin Last updated Dec 7, 2021

In this quick explainer, I’ll clear up any doubts or questions you have about HTML emails, how to create them, and how to send them.

What is HTML Email?

Your email program or service can send and receive emails in two formats; plain text and HTML. Plain text has no formatting at all, not even bold or italics. Technically, if an email has any styling at all, like bold text, different fonts, colors or backgrounds, then it is an HTML email.

But when people talk about HTML email they’re generally talking about specially designed or marketing emails. These are created using the same coding languages as those used for building websites; HTML and CSS.

Have you ever received a specially designed promotional message or newsletter in your inbox, and wondered how it was made and sent?

Well, you can design and build your own HTML email, or you can use an HTML email template that someone else has built then add your own text and images.

Building an email in HTML is specialized, and it’s not exactly like building a web page. There are hundreds of different services and apps that people use to read their email, like Gmail, Yahoo!, and Outlook, and each service displays HTML and CSS slightly differently. On top of this, to prevent email viruses and scams, these services won’t let you include things that can pose a security risk, like JavaScript or forms.

How to Create Your Own Email Templates

To learn more about HTML email development, check out these tutorials on Tuts+:

And if you’re familiar with building for the web, instead of building an email template from scratch you can also use a framework like MJML which will do a lot of the heavy lifting for you.

Email Testing Services Are Vital

Once you’ve finished creating your email it’s important to use a testing service like Email on Acid or Litmus, to make sure your email looks perfect when it’s opened in all the different email services that people use.

Download Hundreds of Email Templates on Envato Elements

If you don’t want to build an email template yourself you can buy one, or sign up to Envato Elements which gives you unlimited access to hundreds of email templates that have already been tested and can be used straight away.

What is an ESP?

To send your finished email you’ll need an ESP, or Email Service Provider. Most ESPs offer free templates that you can use as well, and some of them have built-in testing services too.

So what exactly is an ESP and why would you need one? You might think you can send your HTML email using your normal email service, like Gmail or Outlook, but unfortunately that’s not the case. Most email services don’t provide a reliable way for you to upload your email and send it; they strip out important code when it’s sent. This means your layout will look wrong, elements will be missing, and in most cases your images will be sent as attachments. This is not the look you’re going for.

Additionally, you can only send a limited number of emails per day from a regular email service. For example, Gmail limits customers to 500 emails per day. Generally, if you’re sending promotional emails, you’ll want to send them to hundreds, thousands, even millions of people, and this calls for specialized infrastructure.

ESPs are companies which provide this infrastructure. Companies like HubSpot, Campaign Monitor, and MailChimp manage the powerful and specialized servers necessary to send large volumes of email. They all have loads of features, but most importantly:

• they help you manage the names and addresses of the people you want to email
• they make sure your HTML email is delivered intact and displays correctly
• they allow you to send personalized, automated, and scheduled emails
• they help make sure your emails don’t fail to deliver or get marked as SPAM

Email SPAM Laws

Lastly, and most crucially, before you send a single email you always need to make sure you have permission to contact the people you’re emailing. It’s against SPAM laws to contact people without their permission.

Conclusion

So, to get started sending HTML email:

• brush up on spam and email laws that apply to you
• obtain permission from the people you want to email
• sign up to an ESP
• find a template or build one yourself
• test it thoroughly
• and send!

To get sending in record time subscribe to Envato Elements which gives you unlimited downloads of professionally created email templates, as well as illustrations, photos, icons, and millions of other creative digital assets.

And don’t forget to subscribe to the Tuts+ Youtube channel for more helpful explainers, courses, and tutorials.

Email Template Collections on Tuts+

Check out these templates to start your first email campaign:

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