Google play description html

Google Play Store App Full Description Formatting

Full description for Google Play Store app is used to describe your app features. This description metadata is also part of ASO(App Store Optimization) to get a good position in Play Store search results.

In this post, you will get information about Google Play Store app full description formatting options.

Google Play Store: Supported app description formatting options

Android app full description metadata supports basic HTML tags, HTML characters, UTF-8 characters and emoji for formatting.

Following is list of android app description supported formatting options on Play Store.

Heading 1:

Main Heading

Heading 2:

Sub Heading

Bold: Bold text

Italic: Italic text

Underline: Underline text

Color: Green color text (Not supported in web page).

Link: https://techclickplus.com (Link display plain text in web page).

HTML character: » (HTML character rendering depends on the font).

UTF-8 character: Unicode character list on Wikipedia.

Emoji: Copy supported emoji from online sources and paste in description.

Things to know about Google Play Store app description formatting

Following more app description formation related things, which helps to create Play Store supported app description.

Check out Play console metadata support page common violations for Play Store app metadata.

Check out the Play console help page “Product details” section.

Hope, you find the given information helpful.

Related posts:

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Enhance Your Google Play Store Description With Rich Formatting & Emojis

The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out of the crowd in searches and in your page view. The effect of this was reiterated in a recent post by Boomerang app, who saw a 16% conversion uplift when they formatted their Google Play Store description. Whilst we haven’t seen this high conversion uplifts on the description before, we did see conversion increases by making clever use of emojis or rich formatting.

You can use rich formatting to bring out the structure in your play store description, for example by creating chapter headings. But you can also use rich text and emoji’s to stand out of the crowd. Even in your Google Play Title (see Wattpad 📖 Free Books ) and developer name you can use emojis to increase conversion, although you won’t be able to run A/B tests on these two assets.

How do you format text in Google Play?

Because there’s a pretty big difference between how your assets are rendered in the Play Store App on an Android device and on play.google.com we’ve create a little cheat sheet which shows you what you can do with each of the five text assets in Google Play:

Google Play Rich Formatting: Title, Short description & Developer Name

Rich Formatting of your Description & What’s New-field

(*) HTML in your “What’s New”-section will be stripped entirely on play.google.com

If you want to format your Play Store Description with Emoji’s, just copy-paste Emoji’s from Getemoji.com. Another good resource is Graphemica.

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Google Play Store description formatting: Change color, bold, add emoji & more

4,000 new apps on average are published daily on Google Play. Millions more are already published, thus one thing Android devs can’t complain about is lack of competition (kidding, of course). But do you know how much time on average a user spends on your Google Play app description page? 14 seconds. So your app page on Google Play has 14 seconds to convince the user to install it. How do you increase installs? Here’s some ideas:

1. Optimize your app’s metadata: Your app’s metadata includes your app’s title, description, screenshots, and video preview. Make sure your app’s metadata is well-written, informative, and compelling. Use relevant keywords in your app’s title and description to make it easy for users to find your app.
2. Improve user engagement: Focus on providing a great user experience that will encourage users to download and use your app. Make sure your app is easy to use, has a clean and intuitive design, and offers features that solve real user problems.
3. Use social media: Leverage social media platforms to market your app to potential users. Share information about your app, including its features and benefits, and encourage users to download and use it.
4. Consider paid advertising: Paid advertising can be an effective way to drive installs for your app. Consider using Google AdWords, Facebook Ads, or other ad platforms to promote your app to potential users.
5. Encourage user reviews and ratings: Positive reviews and ratings can go a long way in convincing potential users to download your app. Encourage your existing users to leave reviews and ratings on Google Play.
6. Use app store optimization (ASO): ASO involves optimizing your app’s metadata to improve its visibility and search rankings in the app store. Use relevant keywords in your app’s title and description, and include high-quality screenshots and video previews.

Each of these points is subject for a much elaborate blog post, so not the purpose of what I wanted to write. I just want to focus on your Google Play App Description, and how to use it to draw attention to it. Aside the normal stuff (i.e. add an informative description, add bulleted list of features, describe how users save time/money, …), one thing you could do to draw attention is use formatting. That’s right, you can use formatting for your Google Play app description to have it stand out. For instance, changing the color of the font for a word/sentence or whole phrase. Or adding emojis and other HTML characters. Or bolding text, underlining it or italicize. A lot more can be done, but since images speak for themselves here’s a Google Play description that uses a different font color for the first sentence and some emojis:

Below you can find a list of HTML tags that you can use in the Google Play description to enhance your listing:

Formatting style Opening tag Closing tag Example Result Bold Bold text Bold text Italic Italic text Italic text Underline Underlined text Underlined text Colored Blue text Blue text Line break Text
break Text
break Headline

Headline

Headline

Experimentally, I’ve noticed this:

• Single line breaks are ignored; double line breaks open a new paragraph.
• A limited set of HTML tags can be used, specifically:
  • … for bold text,
  • … for italics,
  • … for underline,
  • to enforce a single line break,

  The display of some elements is different on the Google Play web app versus the Google Play App.

  Special notes concerning only Google Play app:

  • Some HTML tags only work in the app:

    • …

      to indent a paragraph of text,

    • … for slightly smaller text,
    • … for slightly larger text,
    • ^… and _… for super- and subscripts.
    • … for setting font colors in HEX code. On the web app just use the color name (i.e. font color=”red”)

    As far as emoji’s you can use, here’s a list of what you can copy, but you can also search for others (i.e. copy paste emoji):

    ❤️ Red Heart
    🔥 Fire
    ✅ Check Mark Button
    😊 Smiling Face with Smiling Eyes
    ✨ Sparkles
    💀 Skull
    👍 Thumbs Up
    😂 Face with Tears of Joy
    🎉 Party Popper
    👉 Backhand Index Pointing Right
    ✔️ Check Mark
    ⭐ Star
    👀 Eyes
    👇 Backhand Index Pointing Down
    ☀️ Sun
    ➡️ Right Arrow
    🤔 Thinking Face
    😉 Winking Face
    🚀 Rocket
    🤩 Star-Struck
    👑 Crown
    😭 Loudly Crying Face
    😍 Smiling Face with Heart-Eyes
    💪 Flexed Biceps

    That’s it, try it out and see how it looks. Be careful to also test both in the Google Play app and on the web, as display is different between the two.

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